Cortex

The Report An Audit Produces.

The four page report of the Cortex AI Audit, published in full. The figures are the anonymised proof set from the published finding, run through the same scoring and economics code as a live report, and the method behind them is the same on every audit.

The published sample, drawn from the anonymised proof set: sector, revenue band and headcount only. A live report is written by Cortex's engine from figures computed in code from the respondent's answers.

A 31 Person Marketing Agency

Agency, studio or consultancy · 26 to 50 people · 2M to 5M · 3 September 2026

38out of 100 · Constrained

Constrained means the business works and is growing, and cannot see itself. Every number you need exists. Reaching any one of them costs an hour, so decisions are made on a monthly rhythm in a business that moves weekly.

Inside this business the condition looks like this: information exists and cannot be reached, so it is reassembled by hand each time it is needed, and decisions wait for the assembly.

Revenue capture38 · weight 25
Operating visibility31 · weight 25
Knowledge retention44 · weight 20
Leadership load26 · weight 20
Systems readiness68 · weight 10
Identified and quantified

176,525 EUR

a year, across 2 priced drains

Recoverable

62,158 EUR

the share systems can carry, basis shown per drain

Hours a week returned

26.75

summed per drain at that drain's own rate

6 further drains were named and could not be priced. They are listed on page three and are excluded from every total.

Each component is scored from your answers alone. The weights are fixed across every audit, so the same answers always produce the same score. No benchmark data or industry average is used at any point.

Two Answers, One Hundred And Seventy Six Thousand.

Only two of your answers carried hours, so only two are priced. The arithmetic is shown in full. Where we assumed a figure you did not give, it is labelled, and substituting your own will move the total. The largest is leadership time in internal meetings.

Leadership time in internal meetings

Leadership time in internal meetings: the arithmetic
Your answer10 to 15 hours a week
Hours taken for the arithmetic12.5 a week, the midpoint of the band
Leadership group5 people, assumed from your headcount
Loaded rate55 EUR an hour at leadership, assumed
Working weeks46
Annual cost158,125 EUR

Preparing reports and summaries

Preparing reports and summaries: the arithmetic
Your answer5 to 15 hours a week
Hours taken for the arithmetic10 a week, the midpoint of the band
Loaded rate40 EUR an hour at mixed seniority, assumed
Working weeks46
Annual cost18,400 EUR

The recoverable share

Recoverable share per drain, with the basis for each percentage
DrainAnnual costRecoverableBasis
Leadership time in internal meetings158,125 EUR30% · 47,438 EURThe share spent reporting status and reading numbers aloud, which a live operating picture and an automatic decision record remove. Deliberation stays.
Preparing reports and summaries18,400 EUR80% · 14,720 EURAssembly is automatable. The commentary on top of it is not.
Total176,525 EUR62,158 EUR26.75 hours a week returned

A business still needs to meet. Recovery is the portion that exists only to establish what already happened. At those rates that is 26.75 hours a week returned, most of it to the five most expensive people in the business, recovered without hiring anyone.

The Figure Above Is A Floor.

Priced

  • Leadership time in internal meetings 158,125 EUR
  • Preparing reports and summaries 18,400 EUR

Named, and not priced

  • Bringing new customers into service no hour count known
  • Answering questions already answered no hour count known
  • Chasing money already earned no hour count known
  • Preparing quotes and proposals no hour count known
  • Chasing follow ups named as a drain, no hour question asked
  • Finding information across tools named as a drain, no hour question asked

Eight things were named as the most expensive uses of time in this business. Two of them had hours attached; six did not, and are therefore excluded from the total. That inability is itself the finding. A business that cannot price six of its eight largest drains has been prioritising by instinct, and each of those six is likely to be larger than it appears, precisely because nobody has ever counted it. Putting hours against them is the first thing a diagnostic does.

5 answers, in your own words

How fast is a new enquiry answered?
Next day or later
Do you know what share of interest converts?
Roughly
How do you know whether the month is on track?
A report somebody prepares weekly
How consistent is follow up?
It depends who owns it
How long would it take to get a specific number?
Within the hour

These are five statements of one condition. Information exists in the business and cannot be reached, so it is reassembled by hand each time it is needed. Judgment exists in individual people and is not held anywhere, so quality varies by who happens to own the account.

Where each score came from

Component scores and the answers that produced them
ComponentScoreDrawn from
Revenue capture38Leads answered next day or later, follow-up dependent on the salesperson, close rates known only roughly. Lifted by five working acquisition channels and one customer records system everyone uses.
Operating visibility31An hour to retrieve a specific number, targets tracked by a prepared weekly or monthly report, client information split across inboxes, a messaging app and the records system.
Knowledge retention44Processes partially documented, some loss when a senior person leaves, senior time spent answering repeated internal questions and training staff.
Leadership load26Ten to fifteen hours a week of internal meetings per leader, five to fifteen hours a week producing reports. The lowest component in the set.
Systems readiness68A named owner for new systems in the operations director, decisions already made from data as well as experience, four to seven tools rather than twenty, one office. The strongest signal in your answers.

One System Removes Both Priced Drains.

A company brain, then an operating picture on top of it.

Your two priced drains have the same root. Numbers live in four to seven places, so producing any view of the business is manual, and once it is manual it happens monthly and gets discussed in a meeting. The first build is a permissioned index across the records system, the inboxes, the messaging app and the finance system, and one live view built on it. The hour it takes to retrieve a number becomes seconds, the weekly report assembles itself, and the meeting that exists to read numbers aloud stops being necessary.

Payback, against the three build sizes

Payback in months per engagement tier
TierPaybackPosition
Single System2.9 monthswithin twelve months
Core Systems7.05 monthsrecommended
Operating Layer17.38 monthsmodelled, not proposed: payback runs past twelve months

Computed on the recoverable figure against the midpoint of each tier's range.

What we would not propose yet

Client churn is the bottleneck named first, and it is almost certainly the largest number in this business. Nothing in this audit prices it, because retention data was not asked for. It is the first thing a diagnostic would go after, and it would be irresponsible to scope a system against it from a form.

What a diagnostic adds

Hours against the six unpriced drains. A retention number for churn. Interviews with the people who carry the work rather than the person who runs it. A scored sequence with a price against each item. Three weeks, and it is credited in full against any build.

How this score was produced

Five components with fixed weights, scored from your answers alone. Drains priced from your hours at loaded employment cost, never a billing rate. Drains without an hour count excluded from every total and named instead. What we still assumed:

  • A working year of 46 weeks.
  • A leadership group of 5, from the stated headcount.
  • A loaded leadership hour of 55 EUR, employment cost rather than a billing rate.
  • A loaded mixed seniority hour of 40 EUR.

If the diagnostic finds less recoverable value than it costs, the fee is refunded. The roadmap is yours and can be used with any builder.

If this is useful, the next step is thirty minutes on what these numbers mean for your business specifically. If it is not, nothing happens. No sequence, no follow-up chain.

Begin

Every Engagement Begins With An Audit.

Nine minutes. Six steps. A number built from your own hours and rates. Nothing to install, and no call unless you ask for one.

Your score appears on screen. The written report arrives by email.